Lesson 7 of 19 · Learn · 8 min
2.1 Words that sell
Say what the visitor gets, not what the business is called.
Headline: what + promise + where
| Weak | Strong |
|---|---|
| Quality tailoring services | Clothes sewn to fit you, ready in 7 days, in Adum, Kumasi |
| Welcome to Kofi's Bakery | Fresh bread every morning, delivered before 7, in Tema |
Each service: name + who it's for + what they get + price. Kaba and slit for weddings and church, sewn to your measurements. From GH₵350.
Buttons say what happens: Chat with Ama on WhatsApp, not Click here. See prices, not Learn more.
Ask the owner three questions first: Why do your best customers choose you? What do new customers worry about? What do you promise that others don't? Their answers are your headline and your reasons to trust.
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