1.1 The seven rules of a flyer

Why it matters. Most small businesses post when they remember, with flyers people scroll past, and never hear from a customer twice. This course fixes that: flyers people read, then messages that bring customers back on their own.

A flyer gets about two seconds. Lynk's art director checks every flyer against these rules:

1. One clear headline is the biggest text. One short line under it. Contact details smallest, together in one row.
2. Strong contrast for every word. Light on dark, dark on light. A solid band behind text on a busy photo.
3. A safe margin. Nothing within about 5% of the edges.
4. A clear grid with even spacing. Nothing overlaps or crowds.
5. At most two typefaces.
6. One main picture. Brand colours as accents, not everywhere.
7. Every word spelled right. No placeholder text. Read the phone number twice.

People read a good flyer in this order: the headline, the picture, the line under it, the business name, then how to reach them.