2.2 Campaigns that people read

Grow → Campaigns → New broadcast

1. Channel: SMS (read by almost everyone) or Email.
2. To: the audience. From: the name people see.
3. Message: write it, or Start from a ready message, filled in with the business's details. Anything Lynk doesn't know stays in [brackets]; Lynk won't send a message with brackets left.
4. Put {first_name} where the customer's name goes. Write it in my words rewrites it, with Undo.
5. Check the line that says how many it sends to and how many SMS it uses.
6. Tick that everyone on the list agreed, and Send broadcast.

A good SMS: who's writing in the first words, one offer with a deadline, one link, under 160 characters, no emoji (an emoji makes each part 70 characters).

How often: two to four a month, never more than one a week. Campaigns use the business's SMS or email allowance.