Lesson 6 of 15 · Learn · 8 min
2.1 The growth loop, and customers who agreed
| Step | What happens | Lynk tools |
|---|---|---|
| 1. Hear about it | Flyers, posts, ads, Google | Designs, Posts, Ads, Google profile |
| 2. Enquire | Call, WhatsApp, form, chat | Website, 24/7 chat, forms, Leads |
| 3. Buy | Book, order, pay | Booking page, shop, Offers, Lynk Pay |
| 4. Come back | Remembered and reminded | Campaigns, Audiences, Automations |
| 5. Tell others | Reviews, recommendations | Review requests, partner links |
Find the leak. Ask: How many people enquire in a week, and how many buy? (Low: step 2 or 3.) How many customers came only once last year? (Many: step 4.) Fix the biggest leak first.
Only people who agreed. Campaigns only go to customers marked as agreed. They agree when the owner ticks They agreed to get news and offers from you, when they tick Send me news and offers too on a form, or on an imported list the owner confirms. Every email has an unsubscribe link.
Audiences (Grow → Audiences): ready groups, like past buyers, and a group for each label you give customers (Wedding clients). Each shows how many can get campaigns.
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