1.1 Welcome to Lynk Academy

AI can now make an app or a website in minutes. But a real business needs more than a nice-looking app: it has to take Mobile Money, have its own web address, text its customers, run on a server, and look like a business people trust. Lynk has all of that built in, and you set it up by talking to Lynk AI.

Most business owners will never set Lynk up themselves. They're busy serving customers. A Lynk Builder sets it up for them, and gets paid for it.

Why businesses need you. In Ghana, 92.3% of the 1.9 million businesses aren't registered, and most are run by fewer than six people (Ghana Statistical Service, 2024). Only 37.2% use digital financial services. Most still run on a notebook, memory and WhatsApp. Each gap is work you can sell.

What you'll learn: this introduction, then five courses

1. Business apps that run the business: shops, salons, clinics, jobs, rentals, couriers, the team.
2. Get paid and see the money: Lynk Pay by MoMo and card, invoices, closing the day, profit.
3. Get found and sell online: websites, Google, booking pages, online shops, web addresses.
4. Bring customers back: flyers, campaigns, offers, posts and automations.
5. Servers, deploying and APIs: your own server, deploying websites and apps, domains, Lynk's API.

Each course ends with Sell it: what to offer for that skill, and what to charge.

Becoming a Lynk Builder

1. Practise. Make up to 3 practice businesses. Nothing in them reaches a real customer.
2. Get approved. Send your ID check (Ghana Card and a selfie) and accept the builder terms. No course is needed. Once Lynk approves you, you can build for real businesses whose owners say yes.
3. Get certified. Finish the introduction, the five courses and the certification project (one real business, built and handed over) to become a Certified Lynk Builder: you're listed on Lynk's website with your work and reviews, and the websites you put live go live straight away instead of waiting for Lynk's check.

How you earn

• Your fee. You charge each business for your work. Every course shows you what to charge.
• Lynk's share. For each business that signs up through your referral link, Lynk adds 10% of what it spends on Lynk to your Lynk balance, every month for its first 12 months. You can cash it out once it reaches GH₵50.